Wed. & Thurs., September 22 & 23, 2021
8:30 am – 12:00 pm Eastern Time

It's time to define you.

People often think of a personal brand as something you create to market yourself.

We define it much more deeply. 

Your personal brand is the essence of who you are — your passions, what you value, the value you bring to others, and your authentic purpose. And yes, ultimately how you choose to show it to the world. 

In this lively, interactive workshop, communication and leadership coach Michael Piperno will inspire you to think more about the often-untapped power behind your unique personal brand. He will also share the foundational elements of our Personal Brand Discovery Process, which will help you focus on your purpose and make sure you are able to clearly communicate it to yourself, and to others.  

In challenging and uncertain times, a purposeful personal brand is even more essential. It has the power to open your eyes to opportunities that may not have been visible in the past. Whether you are a solo practitioner, an employee of an organization, a senior executive, or a busines owner, being clear about your purpose will make you a better leader. It will also help you find jobs, opportunities, and clients who need what you do best and who share your passion for the same. 

Learning Objectives

During this fun and interactive workshop, attendees will learn:

  • What the foundation of a purposeful personal brand looks and sounds like

  • A proven process for exploring their unique passions, values, and authentic purpose

  • How to develop their own foundation for a purposeful personal brand and how to communicate it to different stakeholders

  • The importance of purpose in remaining relevant and more comfortable with change in challenging times

What's Included?

  • Live Instruction (Virtual)

    Two half-day sessions (3.5 hours each) of instructor led programming conveniently accessed through our learner dashboard and Zoom.

  • A Digital Toolkit

    A digital workbook with PDFs of all worksheets, as well as editable Microsoft Word files of tools used during the program.

  • Certificate of Completion

    A certificate of completion as well as knowledge and tools that you can use well beyond the workshop.

Reserve Your Spot Today

Space is limited.

The maximum attendee count for this opportunity is 12 people. Seating is strictly limited because we want to ensure an environment of collaboration, sharing, and focused attention.


This workshop will be conducted live over Zoom. Be sure you have Zoom installed and that your camera, microphone, and speakers work with it. You’ll also need:

  • A reliable internet connection

  • A desktop computer or tablet (joining by phone will not work for this interactive session)

  • Microsoft Word and PowerPoint installed at activated (you’ll need this for worksheets we will complete during the workshop). PDFs will also be provided for participants without Microsoft Office.

About Your Facilitator

Principal, Lead Coach & Facilitator

Michael Piperno

Michael is a communication expert, trainer, and coach who helps individuals and teams communicate clearly, speak and present effectively, build and maintain positive and healthy business relationships, and lead with confidence. His coaching methodology is the culmination of 26 years of experience as an actor, educator, writer, communication strategist, and senior executive.

Michael specializes in helping mid- to senior-level talent improve their communication skills and refine their personal brands, so they can improve their effectiveness as leaders and achieve their personal and professional goals. He works to help clients effectively convey their messages, read the room, listen well, ethically persuade, foster mutual understanding, and inspire others. He also helps clinical-development teams prepare for high-stakes regulatory presentations and Q&A sessions. In addition, Michael is a skilled advisor to teams with communication problems that impact internal dynamics and corporate culture, and to entrepreneurs who want to position their companies for success.

Michael holds a Master of Science in strategic communication from Purdue University and bachelor’s degrees in communication studies and speech and theatre arts from Montclair State University. His communication strategy work has been recognized by the Global Awards for Healthcare Communications; the Medical, Marketing & Media (MM&M) awards; the Davey Awards; and the Communicator Awards.

In his spare time, you can find him enjoying live theatre, detailing his car, or at an amusement park riding the highest and fastest roller coaster he can find.

Course curriculum

  • 1


  • 2

    Day 1

    • Zoom Acces for Today

    • Module 1: Your Purpose & Your Personal Brand

    • Module 2: Your Value and Differentiators

    • Module 3: Strengths, Themes, and Threads

    • Recap of Lessons Learned & Homework

    • Day 2 Preview

  • 3

    Day 2

    • Zoom Acces for Today

    • Module 4: Personal Purpose Statements

    • Module 5: Telling Your Story the Right Way to the Right People (or, Who and How I Help)

    • Module 6: My Non-elevator Pitch

    • Recap of Lessons Learned & Key Takeaways

  • 4

    Before You Go…

    • Workshop Survey